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Mobile App Development- How investing in mobile platforms can boost ROI?

Mobile App Development

In the industry 4.0, mobile apps have become crucial for the new context of companies. One can easily achieve efficiency and automation in assorted aspects with mobile apps which are combined with mobility and availability. Not only businesses but consumer behavior is equally being affected by this trend. 

They have started to demand quality products and services, customized and available at the opportune moment of recognizing the need. To adapt, a no. of businesses have already started exploiting different mobile platforms for rendering services. Presently, mobile apps are developed to support integration with other technologies, such as Augmented Reality (AR), which provides unique consumer experiences to customers, and machine learning which can guarantee greater efficiency and accuracy.

However, there is still room to be more proactive while coping with the technological innovation. Here, I shall be discussing various advancements that a mobile app can unveil for your business while optimizing organizational performance.

Let’s begin!

Facilitates the work of external teams

The mobile app allows activities to cross organizational boundaries. These include the work of external sales teams, work on the home office model, and other policies that favor overall productivity of organization, such as Bring Your Own Device (BYOD).

Professionals who need to visit customers outside the corporate scope abandon catalogs and order blocks to use mobile devices equipped with an app integrated with the company’s ERP (Enterprise Resource Planning).

In this manner, it becomes feasible to place orders at the same time that the available stock, payment method works or the customer’s consumption history is consulted; to streamline the sales process, or monitor the performance of deliveries, adequately meeting the specifics in each case.

Increases product sales

The mobile applications opens the doors for increased product sales with an easy incorporation of technological advancement. The integration of advanced technology like Augmented Reality or Virtual Reality in mobile applications makes it possible to enhance UX while increasing product sales. One pertinent example of the same is TOK STOK application that allows consumers to visualize its products through augmented reality. That means they can see how the purchased piece would look in their home. 

The similar use case is also popular amongst the opticians, to choose the best frame, suitable to the shape of the client’s face; amongst the tattoo studios, who assist in the choice of design for the part of the body where the tattoo will be done; amongst the architects, in projects of residences in the plant, and so on.

The technology also helps in experimenting with makeup and other cosmetics and increases the sales results of brands such as Benefit, Nyx, and Estée Lauder. Henkel is still able to scan hair strands to check their moisture levels and history of hair changes. Thus, it creates an exclusive formula of its products for each customer.

Monitoring and Maintenance

A mobile application can also be extremely important for monitoring processes in the industry. With this technology, it is possible to monitor information about the plant’s machines and other equipment in a predictive way. We can anticipate maintenance before a machine breaks down that might interfere with production efficiency later on.

Therefore, it is possible to check the maintenance performed, hours of interoperability and operability of the machines, and their location on the factory floor. This considerably reduces the idleness of professionals, who do not have to wait for unscheduled maintenance and the cost of urgent repairs.

Any data that points to an abnormal condition such as sub-optimal oil and fuel levels, excessive engine temperatures, or inappropriate activities, is sent from the app to the company’s system, directly to the competent team. It can also include information such as machine hours, sector-specific access identities, and equipment status control.

Efficient Production Processes

The production process and logistics in the food and other perishable goods industries, such as medicines, must be closely controlled to avoid losses. With mobile applications, it is possible to monitor this manufacturing process throughout the supply chain.

This control begins with the purchase of inputs, to increase the predictability of demand, through the use of data about seasonality and agility in distribution, which directly affect production. Then, it is necessary to follow the synchrony between all the procedures used in the transformation of the materials, in addition to checking data such as weight and storage and transport conditions.

This can only be done through systems that integrate the processes and issue alerts when any occurrence impairs the pre-established quality requirements.

Accurate data for decision making

With information available and released in real-time by all users involved in the processes, the accuracy of the data increases and guarantees better decision making and lower rates of errors, losses and rework.

Therefore, it is possible to implement improvements as soon as bottlenecks are identified while increasing the performance of professionals as well as of equipment. With efficiency and better decision making, both productivity and profitability grow for businesses.

Currently, there is a lot of talk about the use of strategic data. Big Data emerges as an event that supports the development of increasingly adequate processes and much more agile and precise decisions. Analytical data increases the company’s ability to meet demands and its control requires tools that are able to compile and present reports that contain this information.

Reduced operating costs

External work teams no longer need to travel to the company’s headquarters to launch sales, check inventory, or customer credibility. Machines and equipment are continuously monitored to avoid costly downtime and urgent maintenance costs. Professionals carry out their activities more quickly, which guarantees greater commitment.

These are examples of aspects that, by increasing the efficiency of processes, reduce costs associated with them. These are expenses that could burden the cash flow, in addition to hours of work that can also be saved.

Integration for enhanced efficiency

The mobile application can be integrated with other technologies. In addition to the augmented reality, mentioned above, they can be used together with drones, GPS (Global Positioning System), thermal cameras, CRMs (Customer Relationship Management), etc.

This increase in the usability of the apps guarantees even more positive results since technology always increases efficiency when used properly.

3 reasons to differentiate your company with application development

Convenience, ease, and comfort are all synonymous with what is considered the greatest ROI of this century: the huge application market considered the new success in the promising digital world.

Remember that the app business dominates mobile consumption.

In the USA itself, 80% of the time spent on mobile devices is devoted to apps, because the apps fit easily into consumers’ daily lives.

A survey by Sociomantic, a German company that is the world leader in programmatic media solutions, gathered information about the mobile market in the USA.

These are the main findings:

  • The global application market generated $ 3.5 billion in 2017,

  • Smartphone penetration in rose from 53% in 2013 to 90% in 2015,

  • 47% of people browse the internet daily via mobile devices,
  • 79% of all internet traffic happens on mobile devices,

  • The amount spent on m-commerce increased from $ 13.2 billion in 2014 to $ 27.3 billion in 2015,
  • In-app campaigns deliver a 70% higher conversion rate and 50% more sales than mobile web campaigns,
  • 9 out of 10 consumers keep smartphones within 24 hours,
  • The three most purchased categories on mobile devices are electronics, clothing, and accessories.
  • But all this is just a compilation of what we have already seen. 

Now, do you want reasons to consider app development and differentiate yourself? if yes, read ahead.

Reason 1: Deliveries that last

Lasting deliveries are excellent differentiators. Who has never bought something that looked indestructible?

The point here is that many actions or deliveries made by companies do not last.

The end customer changes and business changes, but the consumer-centric pillars are always welcome.

An application can be linked to strategies such as:

  • Transparency and agility in service,
  • Quality and detail of information about the product/service offered,
  • Alternatives to the way of interacting with a company.

Unlike passenger “fads”, these pillars are an excellent foundation to support an application that endures for becoming a strategic differential for the customer.

Update: Here we are referring to enduring in strategy and differential, not in low depreciation in relation to technology.

Reason 2: App integrated with something that is already good

Most of us have used an app seen as a key part of a new way of providing service.

This does not mean that the application is the company, but that it has been integrated with a differentiating character to the company’s strategy.

By being closer to the client, an organization can greatly optimize its posture in promotions, campaigns, and general relationships.

It is easy to see that companies have spent as much of their customer service work as possible.

They use beautiful and interactive platforms, save significantly with processes, mine valuable information, and still make their consumers happy with the practicality.

This allows leveraging other important areas for the company’s solidification in the market, mainly for using the information mentioned above.

Reason 3: Combining business with pleasure

Another great reason is the advantage of being able to focus on your area of ​​expertise and take advantage of opportunities to profit from the experience of those who are already experts in mobile.

When a company considers developing applications – simple or robust – it is extremely important that it finds a reliable partner who can provide all the support and structure necessary for this process to be beneficial.

The best strategy is to have a specialist partner in mobile. This prevents your company from spending time on complex and expensive tasks, such as:

  • Create a team specialized in mobile development
  • Deal with any problems that arise during that process.

It is not necessary for your company’s IT team to be involved in activities other than your core business, after all, you need to be focused on your own area of ​​expertise.

The union of knowledge about your business and the know-how of a good app factory is elements for a promising project. Everyone wins.

Free from all this bureaucracy, companies are able to maintain mobile development as a profitable innovation strategy. After all, the market is heated and constantly expanding.
Now that you have great reasons to differentiate your company with app development, contact  us, and find out how we can help you.

Author avatar
Pardip Bhatti
Pardip Bhatti is the founder and CEO of Gpcoders. He holds over ten years of proven experience in web and mobile app development services. In 2015, he founded Gpcoders intending to serve the clients with services, including mobile/web development and graphic designing. He is a technology geek who aspires to design and develop future business solutions with advanced technology. He follows a result-driven approach while implementing agile software solutions. When he is not coding, Pardip spends most of his time traveling, playing sports, and watching cricket matches.
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